M.Sc Business Administration at the OVGU Magdeburg with focus Management & Entrepreneurship, as well as Marketing & E-Business. Master-Thesis within the area of consumer decision making: Testing potential moderators on the Display-Set Only Effect. B.Sc Business Administration at the WWU Münster. Semester abroad at the Ramkhamhaeng University in Bangkok, Thailand, as well as internships at Merck KGaA in Darmstadt, Germany and Sydney, Australia. Student research assistant at the institute for consumer behavior.