Solar project trading platform Milk the Sun gains strategic investment from Gründerfonds Münsterland and Howaldt Energies.
Howaldt Energies and Gründerfonds Münster have backed firm Milk the Sun with an investment in the solar trading platform of a confidential amount. Milk the Sun will be using this additional investment to expand its platform further, and to achieve deeper penetration into the global photovoltaic market.
The strategic investor Howaldt Energies and Gründerfonds Münsterland, which is administered by eCapital AG, are to contribute a significant capital increase to the online marketplace Milk the Sun. With this newly raised capital and strategic support from its new partners Milk the Sun will forge ahead with its ongoing international expansion. The confidential amount will assist in expanding the corporate structure and pushing into new markets. The funding will also assist in tuning the platform technologically and assist in marketing and sales capacity.
“We see great potential in up-and-coming company Milk the Sun. In a short space of time the platform has expanded its business from the core markets of Germany and Italy to cover the whole of Europe, developing into an internationally positioned solar trading platform,” explains co-investor Kai Howaldt, former Senior Partner at Roland Berger. Marcel Vonnahme, Investment Manager at eCAPITAL AG, which manages Gründerfonds Münsterland, says: “With support from the Milk the Sun management team and co-investor Howaldt Energies, we now want to successfully and majorly expand into the international growth market. By offering attractive rates of return, we also hope to establish photovoltaics as an asset class.”
“We are delighted to be joined by our new partners, who are financially strong entities with industry experience. We already offer a wide range of solar projects worldwide. Now it’s time for our portal to become even more international,” explains Felix Krause, CEO of Milk the Sun. In 2009, he co-founded a company that develops solar projects in Germany and the UK. When he realized just how many intermediaries solar projects on the market had to go through, he teamed up with three partners to create the Milk the Sun platform, which provides a quicker and efficient way of bringing together project developers, investors and roof and land owners. “Our portal works in a very simple and transparent way. It’s free to post projects and find the right investor. We stand out from competitors because users are free to view commercial and technical details of solar installations on the website. Users don’t have to register before being able to browse the virtual marketplace. Registration is only necessary for those wishing to trade or obtain project contact details. In this case, they must prove themselves as potential investors,” continues Krause.
In addition to offering project rights, the online platform also focuses on the purchase and sale of existing solar installations. Solar projects can be posted free of charge with no obligation. Milk the Sun only receives a commission calculated on the basis of the system’s output following a successful business deal. Customers currently include land owners, project developers, system owners and investors looking to get involved in an environmentally friendly installation. Trading mainly revolves around medium-sized photovoltaic installations with outputs from 30 kilowatt peak (kWp) to 5 megawatt peak (MWp), with larger systems and entire portfolios presented on the platform’s closed marketplace Utility Scale Network.
Trading mainly revolves around medium-sized photovoltaic installations with outputs from 30 kilowatt peak (kWp) to 5 megawatt peak (MWp), with larger systems and entire portfolios presented on the platform’s closed Utility Scale Network.
In order to ensure greater transparency in the trading of photovoltaic systems and project rights, Milk the Sun breaks down the long chain of intermediaries, thus bringing both buyers and sellers significantly lower costs, whilst enabling faster project implementation with higher returns.
Kai Howaldt , managing partner of Howaldt Energies , says : “The European and global markets are highly fragmented, opaque and regional and are composed of many small market participants. A transnational market for the target group of Milk the Sun in the middle PV projects does not yet exist, with Milk the Sun successfully positioning itself in this market niche.”
This new financing offers Milk the Sun substantial new business possibilities. On the closing of the deal Krause stated: „This cooperation with our new investors allows us to tackle the global market and expand our online platform. ” Milk the Sun’s CFO Dirk Petschick adds: “We are very pleased that Milk the Sun has, with Gründerfonds Münster and the Howaldt Energies, two ambitious partners at its side who will assist in positive business development. With the investors, we now have not only the necessary capital , but also reliable and competent partners for questions of corporate development and corporate structure. ”