CoAdvertise develops and operates a comprehensive marketplace for digital, real-time display marketing. 

Using an open market place, CoAdvertise brings together publishers, advertisers and other RTB market participants from the area of display marketing via its automated matching system. This market place consists of an ecosystem of different technologies that facilitate an optimal matching between targeting of campaigns and individually characterized visitors of websites. 

These include True Real Time Bidding (TRTB), behavioural targeting and dynamic retargeting. 

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